Of course, there are mailings without any plan. But the most experienced specialists know that a strategy is needed, because the channel must be profitable. Let’s talk about this.
Why do you need an email strategy and hot to implement it
You already know who a CRM marketer is: he can create one-two communication scenarios, do the audience segmentation according to its needs and put forward hypotheses to improve performance. Now we will tell you where to become one.
CRM marketing courses: how to become most wanted specialist
We know who has the largest audience in Russia: Olga Buzova, Nastya Ivleeva and Russian Information portal. Let’s look in details all the oddities, ups and downs of the mailing lists of the main information portal of the country.
Rita Vasina
Public services overview: Russian information portal emails